Audience Research into Music

From my audience research, the interests are varied. There is a strong presence of pop, and what would be considered “main stream”. Artists such as Justin Bieber, Lady Gaga and  Rhianna are repeatedly named, but there are also more surprising choices from different genres such as Muse, Kings of Leon and Foo Fighters.

To summarise this, it would seem alternative rock and pop are the dominant interest currently, but this does change when looking at different age groups. In my questionnaire, every response from someone under the age of 16 would list a pop star of some description. When looking at older audiences, the classic rock genre becomes more prominent and surprisingly metal fits in as well.

 Overall, the younger generation’s knowledge of different genres seems to be well informed, and listen to a variety of genres. This makes marketing certain magazines difficult but also can open up more boundaries.

The questionnaire I used:

1. Gender? [Male] [Female]

2. Age? [15 or below] [16-19] [20-25] [25-30] [31+]

3. Do you buy mostly physical copies of music or download? [Buy] [Download]

4. What is your favourite genre of music? [Alternative/Rock] [Heavy Metal/Metal] [Pop] [Indie] [Rap/Hip Hop] [Dance] [Classical] [Drum n’ Bass] [Dubstep] Other____

5. Name your top artists/bands of this genre (3 max.)

6. Do you read music based magazines?

7. If so, can you name some of your favourites?

8. Are you currently subscribed to a music publication?

9. Does the content on the cover of a magazine influence your decision to buy?