Evaluation, Question 3: "What kind of media institution might distribute your media product and why?"

I feel the media institution best suited for my magazine is Bauer Media.

About Bauer

Bauer Media is UK-based media group consisting of many companies directed around two main divisions – Magazines and Radio. It is widely recognised and rewarded as one of the top industry innovators.

As a division of Europe’s largest privately owned publishing group, it has an extremely strong reputation within the industry. Collectively, Bauer employs around 6,000 people in 2008 had a turnover of 2 billion Euros.

Portfolio

One of Bauer’s many strengths is its variety of magazines available. These range from:

Closer

Heat

Empire

Kerrang!

FHM

They also have a large collection of titles aimed at niche markets, from fishing, motorcycling, golf and even horse riding.

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Within Bauer’s music sector, there is Kerrang! Mojo and Q. This is why I think it would be the perfect publisher for me to use, as there is a noticeable absence of a true, pure metal magazine. Although Kerrang! Appeals to the same target audience as my magazine, Thunder, it isn’t entirely focused on metal. It’s a mixture of metal, screamo, rock, and punk. It has to reach a wider audience of music fans, but because of this some metal fans will feel they are missing out. With a target audience already established, it would be the perfect institution to implement my 100% metal focused magazine. It would reach out to metal fans, without taking away a large group of the Kerrang! Audience.